
Executrades’s exceptional growth, demonstrated culture and high level of success have been firmly established over more than 30 years of leadership by founder Rich Stoppler.
Engaging heavily in the training and onboarding of new team members, Rich continues to drive the Executrade recruiting fundamentals and to challenge those around him to build long-term, authentic and trust-based relationships.
Among his distinctive achievements, Rich led Executrade to be recognized as a Chamber of Commerce Small Business of the Year Award Finalist and as a winner of the Torch Award for Business Ethics (Better Business Bureau, Central and Northern Alberta). He has also been personally recognized by ACSESS, receiving the National Leadership Award and President’s Award from the local chapter.
He holds a Certified Human Resources Professional (CHRP) designation (retired), as well as his Certified Personnel Consultant (CPC) designation and ACSESS - Association of Canadian Search, Employment and Staffing Services.

A proud Albertan, Entrepreneur and father, Scott is the President & Chief Executive Officer of the ECL Group of Companies. Leading the group of companies with roots dating back to 1974 has been his passion, ensuring that the companies adapt and evolve with the changing times is his duty. As a result of this the ECL Group is able to offer the talent management solutions its clients need through its subsidiary companies:
- Executrade, Your Recruitment Specialists
- Richardson Executive Search
- Stopper Hughes Integrated HR
- Outsource Payroll Solution
- Wahve Canada
Scott’s focus is on the company’s strategic plan, long-term vision, brand development and in leading a culture of excellence.
Scott believes that his team at ECL Group serve as ambassadors, educators and connectors, and this vision is clearly seen in his leadership and community involvement. He lives the values and purpose of his company, and the ‘people first’ mentality is reflected by himself and everyone he works with. Some of Scott’s accomplishments include being:
- Chapter Chair, Young Presidents Organization (YPO), Alberta chapter
- Past President, Association of Canadian Search, Employment and Staffing Services, (ACSESS) Edmonton Chapter
- Recipient of the Business Leaders of Tomorrow award
Scott is an active member of the Young Presidents Organization (YPO) Alberta chapter and has served as Honorary Chair of numerous charity events throughout the capital region. He is a Certified Personnel Consultant (CPC) and proud graduate of NAIT’s Business Administration program.
Scott is highly endorsed for his New Business Development, Executive Search, Recruitment and Leadership skills.

George Hoadley is a seasoned recruitment leader with over 15 years of experience across Western Canada. With a proven track record in sales, marketing, recruitment, and team development, George thrives in senior leadership roles, driving organizational growth and fostering high-performing teams. As Vice President at Executrade and WAHVE Canada, he leads recruitment teams specializing in professional staffing, both permanent and contract, across various industries, including engineering, construction, insurance, and more. George has been instrumental in scaling teams, rebuilding operations, and launching WAHVE Canada, a contract staffing solution in the insurance space.
Prior to joining Executrade, George led successful teams at Design Group Staffing, where he excelled in building specialized recruitment desks and achieving significant revenue growth. As a Branch Manager, he demonstrated his leadership abilities by growing teams and maintaining high performance despite challenges. He has developed expertise across numerous sectors, including engineering, construction, oil and gas, and light industrial.
George’s commitment to excellence is complemented by his strong educational background in business, along with certifications in change management and various leadership programs. In addition to his professional achievements, he actively participates in community initiatives, including coaching youth sports and fundraising for cancer research. His competitive spirit and team-oriented approach define his leadership style.

Jeff plays an instrumental role in promoting the growth of Executrade's client base, with a focus on Business Development and Account Management. His primary goal is to ensure that relationships between clients and candidates are maintained and nurtured to drive continued success. With over 15 years of experience in Recruitment and Business Development, and more than 10 years in Account Management, Jeff has developed a deep understanding of the challenges faced by businesses when it comes to sourcing and hiring top talent.
He is passionate about building strong relationships with his clients and helping them to achieve their business goals by providing them with the best possible recruitment solutions. Jeff takes a consultative approach to sales, working closely with his clients to understand their specific needs and developing tailored solutions that can help them to attract and retain the right talent.
He has demonstrated a strong ability to drive revenue growth and achieve sales targets throughout his career. He has a keen eye for detail and is highly skilled in identifying and capitalizing on new business opportunities. His exceptional communication and negotiation skills enable him to build trust and rapport with clients, leading to long-term partnerships.
Jeff is committed to staying up-to-date with the latest trends and best practices in the recruitment industry. He is constantly seeking new opportunities to learn and improve his skills, and he takes pride in delivering exceptional customer service to his clients.
Jeff’s passion for people is also seen in his impressive list of accomplishments, including volunteer construction of homes, a school, and an orphanage in third-world countries. Jeff has also volunteered with Immigrant Services of Calgary as an employment coach/trainer.

As a Division Director of Office Services, Laurie offers 20+ years of experience in the staffing industry. She now focuses on both temporary and permanent placements in the fields of Administrative Professionals, Human Resources, Digital Marketing and Non-Designated Accounting.
Laurie is highly endorsed for her skills in Leadership, Management and Recruiting and she applies her ‘partnerships first’ approach, going beneath the surface to ensure she understands exactly what her clients need to secure their success. Nothing inspires Laurie more than knowing that every day, she has the opportunity to help people, and to be a part of changing their lives.

As Division Director of Engineering and Construction, Ian is dedicated to increasing the levels of performance and customer service within his division for both clients and team. Driven by the opportunity to help others, Ian is most rewarded when candidates find their right fit, often hearing from people years down the road that they still love what they do.
With his education and 10 years of experience in Construction, Safety Management, Ian joined ECL Group in 2011, working as a Senior Recruitment Consultant for 3 years, which led to his current leadership role. He has recently completed the Indigenous Canada course from the University of Alberta, and the Indigenous Awareness Canada program.
Described as a ‘consummate professional,’ Ian has an unbridled passion for talent acquisition and spends the majority of his time connecting with potential talent in the growing Engineering, Construction, Health & Safety and Environmental fields. His extensive network has provided him a broad footprint that extends beyond Alberta, successfully placing candidates in roles throughout Western Canada and the rest of the country.

As Division Director, Kevin runs an active desk, leading the Sales, Operations, & Technology recruiting team in first understanding candidate and client needs, then quickly reacting to them. His focus is on placing Senior Sales, Operations and Management roles.
After completing a Bachelor of Arts degree at Simon Fraser University, Kevin traveled extensively in Europe and Africa. Finally settling in Calgary, he began a Sales career in Consumer Packaged Goods with companies such as General Mills, Maple Leaf Foods and Nestle. After 17 years in Sales, Marketing and Management roles, Kevin bought into a manufacturing business, leaving the corporate world to pursue his entrepreneurial desires.
Upon the sale of his established manufacturing business, Kevin recognized his ideal combination of sales, client interaction and enterprise skills in the field of Professional Recruiting, joining Executrade in 2010.
Kevin has successfully developed an extensive network in Western Canada, placing scores of candidates with clients in a relatively wide range of industries. He is highly endorsed for his skills in Recruiting, Management, Sales Management and Contract Recruitment.

Danielle brings a dynamic background in Manufacturing, Oil & Gas, and other industrial sectors, with over four years of experience across Alberta and an expanding footprint throughout North America. Her expertise lies in understanding the unique challenges of these industries and providing tailored talent solutions that empower businesses to thrive.
Passionate about helping business leaders achieve their goals, Danielle takes a thoughtful and personalized approach to her work. She places a strong emphasis on relationship building, making it a priority to deeply understand each client’s business operations, challenges, and aspirations. This dedication allows her to act as a true partner, delivering strategic solutions that align with her clients' visions for success.
Danielle is dedicated to helping you achieve your goals and delivering exceptional results, because she understands that your people are the driving force behind your business's success.

For over 19 years, Sherry has served her clients with a fierce commitment and passion for building authentic and long-lasting relationships. Sherry doesn’t believe her job is done the first time her clients secure their hiring needs – she values long term relationships and truly partnering with her clients to ensure that their needs are met, and expectations are succeeded. She has maintained connections with clients and candidates over the span of their careers, and still talks to people she met in her first year working in the recruitment industry. In her words, ‘Time spent learning and listening is what makes me a valued partner for clients and candidates.’
Honesty and integrity are key to Sherry’s professional ethics - she works diligently to find the right fit for the right person and company - the right way. Her previous roles in developing recruitment teams motivated her to teach others that the recruiting business is simply about building relationships and treating people with respect and consideration.
Focusing mainly on nurturing and building client relationships in all business sectors, within the Temporary, Contract, Permanent and Executive Search space Sherry is 100% client focused, partnering with business teams on strategic recruitment and planning, and staying on top of market research, ensuring her experience will make the ideal connection between top talent and clients for years to come.
Sherry is highly endorsed for her skills in Client Relationships & Business Development partnering with clients for all of their Recruitment needs.

An award-winning Recruitment Consultant with over a decade of experience, Jesse Goodwin specializes in full-cycle recruitment across multiple industries, with a focus on IT and technology placements. With a proven track record of securing top talent for startups and established corporations, Jesse combines a deep understanding of human behavior with strategic business acumen to drive hiring success.
Jesse’s expertise spans business development, operational planning, and technology-driven recruitment strategies, ensuring seamless talent acquisition solutions.
Passionate about efficiency and automation, Jesse explores AI-driven innovations to enhance recruitment processes. A follower of stoic philosophy, Jesse maintains a composed and logical approach, fostering strong relationships with clients and candidates alike.
Committed to continuous learning and industry advancement, Jesse stays engaged with workforce development initiatives and recruitment best practices, helping businesses build high-performing teams that drive success.

Whitney is a seasoned insurance professional with over a decade of experience in the commercial insurance sector. Starting her career in 2013, she gained extensive expertise in selling a wide range of commercial insurance risks, from small businesses to national accounts, with a specialization in corporate insurance sales.
Her experience working with both direct writers and global brokers has provided her with a comprehensive understanding of the insurance industry, paving the way for her transition into insurance recruitment. As an insurance recruiter, Whitney has built a robust network of top-tier talent across Canada within the commercial insurance space. She is passionate about connecting the right candidates with the right opportunities, leveraging her deep industry knowledge and dedication to helping others succeed.
Whitney holds a Bachelor of Business Administration in Marketing from Mount Royal University, highlighting her commitment to excellence and professional growth. Outside of work, she enjoys exploring new cultures through travel, experimenting in the kitchen, and immersing herself in culinary experiences.

Iryna is a skilled Recruitment Consultant for our Sales, Operations, and IT Division. With a deep passion for connecting outstanding talent with our clients to fuel business growth, she plays a pivotal role in sourcing top-notch candidates.
Iryna has eight years of recruitment experience within a prominent IT product company in Ukraine, she brings invaluable expertise to our team. Her ability to understand and identify hiring needs makes her a trusted recruitment partner and enables her to match clients with the perfect candidates. Iryna is devoted to creating a positive and engaging candidate experience for prospective hires. Her dedication to exceptional talent acquisition makes her an indispensable asset.
Connect with Iryna on LinkedIn

Alana Tarchuk is an insurance expert with decade of experience in the industry, specializing in business development, commercial insurance, and client relations. Throughout her career, she has built strong relationships with brokers, optimized internal processes, and contributed to the growth and success of various insurance organizations.
Recently, Alana joined Executrade’s insurance recruitment team, combining her deep industry knowledge with a passion for connecting talented professionals with the right opportunities. Her firsthand experience in underwriting, sales, and customer experience gives her a unique perspective in identifying top talent and understanding the evolving needs of the industry.
Alana holds a Bachelor of Arts in Geography and Global Development Studies from the University of the Fraser Valley. She is also an active member of British Columbia’s Honourable Order of the Blue Goose, an insurance fraternity dedicated to fellowship, education, charity, and leadership in the industry.

With over 12 years of recruitment experience, Samantha brings a deep understanding of the insurance industry from all angles having worked as a licensed broker, in-house recruitment/HR professional, and now third-party recruitment consultant. For 7 years, she had specialized exclusively in insurance recruitment, building a robust network of industry professionals across Canada, particularly within the prairie and eastern regions.
Based in Winnipeg, Samantha leverages her comprehensive industry insight and relationship-focused approach to connect top-tier talent with leading insurance organizations. Her background equips her with a unique ability to understand the nuanced needs of both clients and candidates.
Samantha holds a certificate in Human Resources Management and was previously licensed with the Insurance Council of Manitoba. She is passionate about helping companies grow by building strong, high-performing teams and thrives on developing lasting, meaningful connections within the industry.

Jenny’s background includes eight years in recruitment focusing on finding top talent for her clients. Jenny has nurtured an extensive network of relationships over the years.
Jenny excels in curating perfect pairings, aligning candidates with roles through a combination of urgency, efficiency, and unparalleled attention to detail. Her approach ensures that each placement is not just a match, but a seamless integration of talent and opportunity, creating a partnership for the candidate and the client.

As Research Associate for the Engineering and Construction Division, Vivian is determined to find the right person for each role she oversees. Her 8-year experience in the Retail and Customer Service, combined with great communication skills, have allowed her to create instant connections and build long-term relationships with all the prospective candidates. Using a friendly approach when sourcing candidates is Vivian’s secret.
Vivian graduated from the University of Alberta with a major in Psychology.

As a Research Associate on the Sales, Operations, and Technology team, Nicole brings a strong foundation in marketing and a fresh perspective to the recruitment industry. With experience in market research, brand strategy, and digital communications, she supports the team by identifying and engaging high-caliber talent.
Driven by a passion for connecting people with the right opportunities, Nicole leverages her marketing expertise to understand client needs, market trends, and candidate fit.
Nicole graduated from Mount Royal University with a double major in Human Resources and Marketing, and a minor in General Management.