Id : 63035
Category : Sales and Marketing
Location/City : BC – Vancouver
Region : Vancouver Area
Job Type : Permanent
Recruiter Name : Cara Campbell

The Opportunity

Do you love taking Product to Market? Our Vancouver client is looking for Product Marketing Manager Lead for new and existing products. If you like a team environment, are outgoing, enthusiastic and enjoy being engaged with clients and customers to ensure product goals are met, this could be the role for you!

Key Account Responsibilities and Functions

Product Management

  • Identify opportunities and gaps in the product portfolio.
  • Build business cases to support product initiatives, working with the sales team to estimate demand and pricing strategy.
  • Lead the marketing function in product roadmap planning, product ideation, testing, launch, and iteration.
  • Develop training material for the sales team and product demonstrations for external audiences.
  • Create the product marketing strategy and communications plan together with functional specialists within the marketing team.
  • Monitor product performance, feedback and present recommendations for maximizing revenue.

Relationship Management

  • Conduct market research, visit customers, and maintain relationships with resellers to ensure the product’s ongoing viability and future innovation.
  • Be well-versed in competitive market and build strategic partnerships to maintain strong product positioning.
  • Collaborate with the product development team on product requirements, releases, testing, and schedules.
  • Work with executives, marketing and sales to produce and implement marketing strategies for the product.
  • Communicate regularly with other Product Marketing Managers to ensure full product ladder is complementary, clear and on brand
  • Coach internal sales staff on product to improve sales success rate.

Required Skills and Qualifications

  • Bachelor’s Degree in Marketing, Business, Web Marketing, Product Development or related field.
  • Master’s Degree preferred.
  • Minimum 5 years experience in the industry as a Product Manager, Communications Manager, Product Champion, Product Specialist or a similar role.
  • Experience bringing new products to market either in a product management capacity or marketing communications capacity.
  • Commercial experience in forecasting revenue, developing pricing models is an asset.
  • Demonstrated knowledge of the organization’s core business areas such as sales and marketing, customer service, web development and management.
  • Experience training individuals in sales and marketing and in devising and driving marketing programs.

Personal Attributes

  • Exceptional written, presentation, and interpersonal communication skills.
  • Resourceful, action-oriented, creative, and analytical thinker.
  • Ability to work well in a team environment.
  • Ability to work efficiently and effectively under tight deadlines as well as balance multiple projects by prioritizing effectively.
  • Strong planning, preparation and execution capabilities.
  • Open to new ideas, innovation, and change.

Compensation and Benefits

  • A salary of $90,000 – $100,000 and a comprehensive benefits package will be provided.

Please quote Job Reference #63035

If you are looking for a new opportunity in a dynamic atmosphere, one that provides real challenges and rewards to match, please apply in confidence today. Please submit your resume to Cara Campbell at

Executrade is one of the largest and most comprehensive full-service recruitment firms in Western Canada, with 11 divisions and locations in Edmonton, Calgary, and Vancouver. We have over 40 years of experience helping client companies and candidates achieve their business goals and vision. Our success is due to our people, the strong relationships we build, and the continuous and robust evaluation and refining of our recruitment and staffing processes.

Individuals interested in this employment opportunity must obtain the necessary approvals from the Government of Canada – Citizenship and Immigration department, prior to applying for this position. In accordance with the Canadian Immigration laws, priority will be given to Canadian citizens and permanent residents of Canada for employment opportunities. Detailed information can be obtained from

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